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Proposal for Bamboo Orchard

Growth Partnership (Pilot) for Bamboo Orchard.

A 90-day pilot that proves cold outbound can deliver qualified pipeline for a complex, multi-service offer.

Issued October 22, 2026 Valid until November 21, 2026 Ref prop-b006b215
Executive Summary

What you'll find in this document

Bamboo Orchard has won 127 clients in eight years, all through referrals, at about one real client meeting a week. There is no channel today that brings qualified buyers on demand.

This pilot runs email and LinkedIn campaigns for 60 days, with no limit on campaigns or ICPs, sent only to companies that match the ICPs we sign off together. Positive replies go straight to your team, with a Slack and email alert.

One option, no appointment setting. Guaranteed in the contract within 60 days of launch: 15 qualified opportunities, or the 2,000 GBP paid at signing comes back. The 2,000 GBP success fee is due only if the target is hit.

15
Qualified opportunities guaranteed
60 days
Of campaigns from launch
127
Clients won so far, all by referral
100%
Of the 2,000 GBP refunded if the target is missed
The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

01

8 agencies, zero qualified leads

Every previous lead gen agency sent you meetings that failed the basics: no company, no staff, no budget, no need. After eight attempts, the channel has produced nothing because no one built a list tight enough to match your ICP before contacting anyone.

02

Offer too complex to pitch cold

You serve 20-400 employee companies through the innovation studio and brand-new startups through the venture studio. Pitching both in a single cold message is nearly impossible, and no one has yet helped you distil an entry-point angle that cold traffic can act on.

03

One real client meeting a week

About one meeting a week with a genuine potential client, all of it from referrals. ICP clients pay 100 to 120k in their first year and close at around 50%, so every extra qualified conversation is worth far more than its cost, and there is no channel today that produces them on demand.

04

100% referral dependency: a fragile pipeline

127 clients in 8 years, every single one from referrals. That pace averages fewer than 16 new clients a year with no lever to accelerate it. If referral flow slows for a quarter, there is no active channel to fall back on.

The solution

How I solve it.

Here's how I address each of the points above.

01

ICP locked before outreach starts

At onboarding, your ICP is defined and signed: company size, industry, location, decision-maker title. The list is then scored against those criteria before a single contact is enriched or messaged, so only companies that could actually buy reach your inbox.

02

Sharp entry-point angles, tested

The pilot turns your offer into clear entry-point angles, one per ICP you want to reach (innovation studio clients, venture studio founders, or any segment we agree on). Each runs through several variants on email and LinkedIn; reply data shows the winners, and the losers are cut so the channel improves on evidence, not guesswork.

03

15 qualified opportunities in 60 days

The target is 15 qualified opportunities within 60 days of launch, each one a decision maker at a company that fits the ICP you signed off. At your close rate on ICP prospects, one of them converting covers the pilot many times over. Miss the target and the 2,000 GBP comes back.

04

Active channel alongside referrals

Every positive reply lands directly in your inbox and on your LinkedIn, with an instant Slack and email alert so you respond fast. You close; the system feeds the top of the funnel. Referrals stay intact and outbound runs in parallel, reducing reliance on any single source.

The pilot

Concretely, step by step.

Email infraICP matrixTAM mappingIntent signals
01DEFINE

Define ICP + offer

Company size · Location · Industry · Decision-maker titles · Tech stack

02SOURCE

Scrape the market

Skip signals
Optional

Signal detection & monitoring

Website visitorsRecruitmentJob changeTech stack changeCompetitor engagementFunding raisedProduct launchRecent news

Layered onto the list, or used to find the accounts the list missed.

03SCORE

Lead scoring & prioritisation

04TIER

Tier 1

Fits the ICP, carrying a live signal.

Tier 2

Fits the ICP, no signal yet.

Tier 3

Partial fit.

Unqualified

Out of ICP

Never enriched, never contacted.

05ENRICH

Waterfall contact enrichment

Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.

06VERIFY

Email verification

Each address tagged good, risky or bad

07PERSONALIZE
Skip icebreakers
Optional

AI icebreakers

From their website, context and signals. Nothing invented.

08ROUTE

Channel routing

09LAUNCH

Multichannel

Email and LinkedIn profile both found.

Email only

Email found, no LinkedIn profile.

LinkedIn only

Profile found, email unusable.

10RESULT
CalendlyConfirmed
Marc DelaunayCEO · Vantor Systems
Fri · 11:3030 min
meet.google.com/dxh-pktw-mns
QUALIFIEDCampaign 1 · Step 2A
CalendlyConfirmed
Elena BrandtCreative Director · Norvalis
Wed · 14:3030 min
meet.google.com/jvr-bcat-pwq
QUALIFIEDCampaign 2 · Step 1
CalendlyConfirmed
Thomas ReissVP Engineering · Kestrel Group
Tue · 09:0045 min
meet.google.com/qkm-tzfd-hra
QUALIFIEDCampaign 1 · Step 3B

The system puts meetings with your target prospects in your calendar.

Why us

Why LUNIFAI.

Qualification before contact

The ICP is defined and agreed at onboarding. Every company on the list is scored against your exact criteria before a single message is sent. No one who fails that filter is ever contacted.

Intent signals, not just job titles

Outreach is triggered by live signals: companies actively hiring for roles your services cover, for example. That timing indicator is something previous agencies did not use.

Success fee tied to quality, not volume

The 2,000 GBP success fee is due only after 15 qualified opportunities are delivered. If that threshold is not reached, the upfront fee is refunded. The risk sits with LUNIFAI, not with you.

Infrastructure stays with you

Domains, mailboxes, sequences and the list are built in your name. Whether you continue or not, everything is yours to keep.

Scope of Work

Scope of work and deliverables.

What I build and run

Three months: 30 days of setup, then 60 days live
  • Onboarding call and ICP definition
  • Architecture of the offer angle being tested
  • Domain and mailbox configuration, in your name
  • Full warm-up before the first send
  • Account sourcing and ICP scoring
  • Contact enrichment and verification
  • Email and LinkedIn sequences and personalised openers written
  • Email / LinkedIn routing by data quality
  • Iterations on subject lines, angles and sequences
  • Email and LinkedIn campaigns, as many as your ICPs and angles need, run for 60 days
  • Slack and email alert on every positive reply
  • Results call at the end of the 60 days, booked at launch
Scope of Work

Scope of work and deliverables.

What the pilot does not include

Reserved for the full programmes
  • The custom CRM and pipeline tracker
  • The dashboard and funnel tracker
  • Reply and follow-up automation
  • Reply handling and appointment setting
  • Training and skills transfer
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Three months: 30 days of setup, then 60 days live What I build and run
Reserved for the full programmes What the pilot does not include
01
Week 1

Onboarding, ICP sign-off and angle. Domain purchase and warm-up begins.

02
Weeks 2 to 4

List, ICP scoring, sequence writing, warm-up and QA. Launch within 30 days of onboarding.

03
Days 1 to 60 live

Campaign runs on email and LinkedIn. The 60 day guarantee window starts at launch.

04
End of the 60 days

Results call. 15 opportunities reached: success fee due. Short of it: the 2,000 GBP is refunded.

The Guarantee
15 qualified opportunities within 60 days of launch, or your 2,000 GBP back.
If I hit the target, a 2,000 GBP success fee is due at the end of the 60 days. If I miss it, the 2,000 GBP paid at signing is refunded in full and no success fee is ever invoiced. The infrastructure stays yours either way.
Ways of Working

What working with me looks like.

Step What happens Why it matters
01Onboarding and technical setup I configure your domains and mailboxes to best practice, in your name. You end up with clean infrastructure that is yours from day one.
02Two calls, no more An onboarding call at the start, a results call at the end of the 60 days. The pilot exists to prove the channel without costing you time.
03Simple communication We talk in a shared Slack channel, Monday to Friday (11am-6pm CET). Already have a workspace? We use Slack Connect. Otherwise I invite you into mine.
04Replies come to you Replies land directly in your inbox and on your LinkedIn, with a Slack and email alert on every positive one. Your team answers fast and sees the real quality of the conversations, not a report.
Software

Software and platforms.

Monthly cost at your expense
231 USD to 251 USD

Zapmail, Instantly or PlusVibe, and HeyReach, depending on the sequencer you pick. Plus $78 to $91 once for the domains.

Your sending infrastructure

Domains, mailboxes, the sequencer and HeyReach are in your name and stay yours whatever happens after the pilot.

Everything else is on me

Sourcing, enrichment, email verification and AI personalisation are included in the pilot fee.

Tool Role in the pilot Monthly cost
Zapmail Domains and mailboxes $75
Instantly Warm-up and sequence sending $97
orPlusVibe Warm-up and sequence sending $77
HeyReach LinkedIn channel $79
Monthly total With Instantly. Billed to you directly by each provider, in your name, never marked up. around $250
One-off purchase
Domains (6 to 7) Dedicated sending domains, in your name, bought through Zapmail $78 to $91
Total at launch Payable once, at launch. $78 to $91

The sourcing tools (LinkedIn Sales Navigator, Clay and prospecting databases) are paid by me and do not appear in this table. You only pay for the infrastructure that belongs to you.

Investment

Your investment.

Due at signing
£2,000
Payment schedule
1
On signature
Full payment
£2,000
2
End of the 60 days
Success fee, only if the 15 qualified opportunities are reached
£2,000
The guarantee: 15 qualified opportunities within 60 days of launch, or your 2,000 GBP back. If I hit the target, a 2,000 GBP success fee is due at the end of the 60 days. If I miss it, the 2,000 GBP paid at signing is refunded in full and no success fee is ever invoiced. The infrastructure stays yours either way.
Investment

How the three months work.

The pilot runs for three months and carries no commitment beyond them. The pilot fee is paid once, the success fee only if the 15 opportunities land, and the pilot ends 60 days after the campaign goes live, with a results call. Here is how the three months run.

Month 1

Build and warm-up

Month one starts on the day of onboarding, whose link is sent as soon as payment is received. Onboarding, ICP and angle definition signed off with you, domain and mailbox purchase in your name, then three weeks of warm-up during which I build the list, score it, enrich it, verify it and write the sequences. Launch happens within 30 days of onboarding.

Months 2 and 3

The 60 day campaign

The campaign runs on email and LinkedIn and I iterate on it: subject lines, message variants, sequences, cutting what loses and scaling what wins. Every positive reply reaches you by Slack and email as it lands. This 60 day window is the one the 15 opportunities are counted in.

After

The results call

At the end of the 60 days we look at the real numbers together. Either the 15 opportunities are there, the 2,000 GBP success fee is due and you decide what comes next, or they are not and the 2,000 GBP is refunded. Either way, the infrastructure built stays with you.

LUNIFAI
Terms

Contractual Terms.

Proposal for Bamboo Orchard · Growth Partnership (Pilot)

01Purpose

LUNIFAI designs, builds and runs client acquisition systems, first and foremost cold outbound on email and LinkedIn (targeting, sending infrastructure, lists, copy and campaign operation). It also provides AI integrations, automations and custom AI tools. The detail of the deliverables covered by this agreement is set out in this proposal.

02Start date and timeline

The engagement starts on the day of the onboarding call. The onboarding link is sent once the payment due at signing has been received, by Stripe or by bank transfer. Every campaign period in this proposal, the guarantee window included, runs from the day the campaigns launch, not from signature or onboarding.

03Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

04Liability

LUNIFAI runs the campaigns and integrations on third party platforms (sending tools, LinkedIn, data providers, automation and AI tools). It is not responsible for their outages, limits or policy changes, including restrictions a platform places on an account. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

05Tools and third party costs

Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin for LUNIFAI. The detail and order of magnitude of those costs are set out in this proposal. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

06Payment

The pilot fee is 2,000 GBP excluding tax, payable in full on signature. It covers the setup period and 60 days of running the campaign from launch. No monthly fee is charged during the pilot. A success fee of 2,000 GBP excluding tax is due only if the target of 15 qualified opportunities is met within those 60 days (see Guarantee). It is invoiced at the end of the 60 day period and payable within 14 days.

07Guarantee

The target is 15 qualified opportunities within 60 days of the campaign going live. Launch takes place within 30 days of onboarding, provided the Client approves copy and subscribes the domains and mailboxes on time. Qualified opportunities are defined in the next clause. If the target is not reached by the end of the 60 days, the full 2,000 GBP is refunded to the Client within 14 days and no success fee is due. The refund covers LUNIFAI's fee: tool and domain costs remain the Client's, as does the infrastructure built, which stays with them. Any delay or interruption attributable to the Client extends the measurement period by the same length.

  • Copy and angles are approved within 48 hours.
  • LUNIFAI's copy is what goes to market. The Client may write their own version, which LUNIFAI will gladly A/B against its own.
  • The Client answers within 24 hours when a prospect asks something only they can answer.
  • Domains and mailboxes are subscribed and paid for by the Client at onboarding, and the campaign is neither paused nor restricted.

08Definition of a qualified opportunity

A qualified opportunity is a prospect that meets all four points below, counted once per company. An objection on budget or timing ("we have no budget for this right now", "not a priority this quarter") does not disqualify a prospect who meets them: qualifying budget and timing and closing the sale happen on the Client's own call, and are not part of what LUNIFAI guarantees. Out-of-office and automatic replies, unsubscribe requests and replies from people outside the approved ICPs never count. Each opportunity is shared with the Client, with the prospect's reply, as it lands. The Client has 5 business days to flag one as not meeting this definition, giving the reason; flagged opportunities that do not meet it are removed from the count, and unflagged ones count.

  • The company matches one of the ICPs defined and approved in writing by the Client at onboarding: company size, industry, location and target roles (indicatively, companies of about 20 to 400 employees for the innovation studio, and newly founded companies for the venture studio).
  • The person is a decision maker at that company, with the authority to buy the Client's services: a founder, an executive, or the head of the function concerned.
  • The company is an operating business able to buy. A company with no employees and no funds is never a qualified opportunity, whatever its reply.
  • The person opts in: they reply that they want to talk about the Client's services or offer, ask to see the Client's previous work, references or testimonials, or ask for a call.

09What voids the guarantee

Two things void it: refusing the work on the angle and offer, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the campaign, but the refund falls away, and the success fee is still due if the 15 opportunities are reached.

10Scope of the pilot

The pilot covers email and LinkedIn campaigns run for 60 days from launch, with no limit on the number of campaigns, ICPs or angles. LUNIFAI tests each angle through several message variants, cutting the losers and scaling the winners. Every positive reply is notified to the Client by Slack and email. Reply handling and appointment setting are the Client's and are not part of the pilot, nor are the CRM, the dashboard, follow-up automation and training. The pilot carries no monthly retainer and no per-opportunity fee. The pilot is limited to one per client.

11After the pilot

At the results call, LUNIFAI and the Client discuss whether and how to continue working together. Nothing renews automatically and no commitment is entered into at the end of the pilot.

12Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. LUNIFAI retains its methods, its tooling and its technical structures.

13Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

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By signing below, the Client accepts the terms described in this proposal. The proposal is already issued by LUNIFAI.

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · October 22, 2026
By Bamboo Orchard
Adib Bamieh
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